INSTANT UPLIFT BRA TESCO IT’S the answer for flat-chested and self-conscious women everywhere – the first ever one size fits all push up bra that can be worn under your bra to give an instant boost of at least one cup size. A major advantage of the new undergarment is that women can still wear their favourite bra whether it is lacy, frilly, red or black as the Instant Uplift fits neatly underneath and cannot be seen. The bra, which has no cups, relies on strong elastic to give maximum support to the breasts and has a wide band at the back – similar to a sports bra – all of which helps to lift and push up the breasts to show off the cleavage more than with a normal bra. Women who are considering surgery may decide that the Instant Uplift is a far less drastic way to change their appearance. The Instant Uplift looks almost as if it is back to front as the fastening is at the front in the middle and it is relatively narrow, whereas the back is quite wide and supportive. Instead of having to buy and replace ‚chicken fillets‘ the bra, priced at £19, is a one off purchase that can be worn again and again by women of any size from a 32A to a 44c and with every bra because it has an adjustable strap. Tesco Clothing Marketing Manager Romney Drury of said: „This is a unique concept – the first extra lift bra that sits under a favourite bra. There was a gap in the market for a bra to enhance a woman’s breasts whatever the size. Most women have a favourite bra and now they can wear it with Instant Uplift fitted neatly and comfortably underneath without spoiling the way it looks and feels. Edward Chary, Retail Director of New Image TV, which designed the new piece of underwear, said: „It will give a great deal of confidence to an awful lot of women. It also helps with posture and support due to its innovative design and is a much less invasive way of increasing bust size rather than resorting to surgery.“